visual design +

creative thinking =

innovative solutions

i'm Eric, visual designer and creator of solutions.

Based in San Francisco, through the years, I have developed a process that involves looking at each projects unique situation. Through collaboration with clients, together, we assess goals, develop, and execute solutions to solve the needs of each of those projects in innovative and exciting ways.

Featured Projects

Projects

Live Oak SF

Live Oak celebrated 50 years since being founded in San Francisco. I was tasked with multiple deliverables for the events they were having through the year. A postcard went out for a family block party event. I was allowed a lot of freedom to design something that stood out from the "norm", and was well received. The 50th anniversary t-shirts and logo were really well received, when I found out that in 1971, the big wheel was first released, Live Oak loved that it lined up, as the big wheel fit in perfectly with the whole idea of the celebration. The other design for the t-shirts drew on ideas of gym shirts, and the client were very ecstatic with both designs. The other projects included invitations for multiple events celebrating th anniversary, from a special event for the founders, to an invitation to an after party for all of the donors.

A.D.D.

A.D.D. was a marketing agency based in Hollywood, working in the entertainment industry, specializing in street promotions along with merchandise in promotions for theatrical releases of major motion pictures, such as Nacho Libre, Jackass Number 2, Transformers, and Wanted.We branched off the design department into its own entity, and expanded into taking on projects not just for the street promotions, but dvd production, visual design, and motion graphics. The design for the identity drew on the clean Swiss design school for the information, and the personal hands of the designers and art directors to give them ownership of every design they worked on,

Logo Collection

This is a collection of logos I have created over time in my career, and range from small companies to million dollar agencies.

CHRM

Logo for CHRM (Charm) skateboards. As many skateboard companies have gone to use "cheap" wood, CHRM is committed to and only uses(C)anadian (H)ard (R)ock (M)aple for its decks.

Occlusal

Occlusal Media formed in 2021 specializing in the Dental Implant space. An Occlusion is where two teeth come together and meet, and the branding was based in that. Expanding the thought out to the company coming together in purpose and function. That is how they work with clients, implant manufacturers, and surgeons. Within the first year, they have expanded into online streaming of live presentations, developing media for clients ranging from video, graphics, web content, and full surgical suite filming and installs for surgeries.

Nadel Architecture

I designed a large amount of portfolio books for this architecture firm based in Los Angeles. I was brought in to create these designs that were being sent out to prospective clients all around the world. One of the main areas that Nadel was expanding in to was China. The government mandated that all prefectures in mainland china were to build Sports Complexes, Government buildings, Shopping Centers, etc. There were firms from all over the world competing for the chance to build there. The books below are for a sports complex in China, as well as an overall book for multiple projects used as a portfolio. Some of the challenges were working to make all books bi-lingual in both Chinese and English, as well as being printed in china for delivery as needed while designing and managing from California with modified portfolios being printed on demand.

MooYoung Nadel

MooYoung International wa a collaboration between Nadel Architecture in Los Angeles with the MooYoung Architecture studio in South Korea. A small identity package of the logo and business cards were delivered.

Live Oak SF

Live Oak schools in San Francisco had me design and create case statement that was sent out to all donors of the school. The work reflects the values of the school and what donations help the school with their ability to deliver quality education for its students. The expectation for the school was to meet their goal for the year in donations, which I was fortunate enough to design a piece that helped in that effort.

GPMA

I was selected by the Glen Park Merchants Association to design a project for the community. Avenue Greenlight, sponsored and donated funds to all of the communities in San Francisco to support recovery and revitalization of local neighborhoods. One of the projects chosen by the community were to design and install banners around the area promoting special things to do in the area. There were a total of 56 banners with 28 designs hung all around the area.

Welcome to the Abyss

During the Covid Pandemic, a lot of information started to come out in regards to what was happening psychologically to people during all of the shelter in place, quarantines, masks, and just plain isolation from society. I feel that mental health is finally being looked at without prejudice, and actually being addressed responsibly and with care. I created these posters using the thoughts of isolation, the feeling of falling into an abyss, and pointing out body parts that are being affected by the virus. Lungs being at the center, and as time has gone along, seeing long-term effects to our brains. I hope that over time, we never forget just how vulnerable we are globally as society, and that we are all intertwined in the big picture.

Monster Children

Monster Children is a lifestyle magazine based out of Australia, covering surfing, skateboarding, fashion, etc. They have guest artists create covers, usually 2 different ones per issue, and this was a submission for issue #67.

Secret Squirrel

Secret Squirrel is a small batch cold brew coffee company. Started by a co-worker, I was able to do some of the original package design layouts along with hang-tags. The brand grew and grew, and sold to a Harris Tea company in 2016, expanding to a larger market.

MediaFront

MediaFront was a design agency that I was part owner of, and this was a modification to the existing ball logo that MediaFront used. I created this special logo that was used on clothing and a limited edition Christmas gift that we sent out to existing clients and other friends that we had in the design community.It was tricky with the fine lines for printing, especially for the clothing, but I got to work with some really great printers that were able to hold it all together.

Nick Wagnall

Nick Wignall is a therapist based in Colorado, he wrote a book to help people find a therapist that will help them with what they need. Finding quality therapist that can fit with what you need help with is and can be daunting, and this book is such a vital resource for anyone that needs help.

Alpha | Omega

Alpha | Omega is a snowboard project I was working on at one point in my career. Growing up snowboarding, I always wanted to create projects based around the sports I was involved in.

Telenor

This service was developed for clients that need feeds not on a permanent basis from Scandanavia, such as for the Olympics, Sporting Events, News Broadcast, etc. One of the challenges with the project was the short format I had to explain the benefits of the service, in spite of that, the project was a success by the visuals really explaining a lot of the information. The biggest plus to working on this was the freedom that Telenor allowed in the visuals. They really promoted the technical visuals that I came up with and the 6 color printing with spot colors was a great way to push the project to another level.

Taco Asylum

I was asked to create quite a few products for a craft beer and food restaurant located in Southern California. I was hired specifically for my stile of work in my paintings, as the creative director felt that my style for the theme of the bar, which was a stylized asylum, reflected some of the taco creations. Ingredients used were varied such as purple Peruvian potatoes, ghost pepper chilis, along with hand crafted sauces that ranged from mild to death!Some of the products featured were T-shirts for employees, which in turned ended up being made available to the public by request, and website landing background graphics to tie in with the restaurant

Telenor

Telenor communications, handles capabilities for ocean going vessels. They are the largest distributor of communications in many areas. Based in Norway, they have satalites in orbit to handle radio, television and broadcast services. These were created for a trade show and for takeaway for partners on the show floor. This was a 5 color brochure printed with Spot UV cover.

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Client Testimonials

Eric was a great partner on our project.
He listened to our ideas and was able to synthesize them in to various designs ideas.
He was willing to make tweaks based on our feedback and we ended up with more designs options than we could have hoped for. His creative energy is infectious.
Would love to work with him again!
perch logo

Zoel Fages

Perch, SF

I recently worked with Eric on a number of invitations and collateral for a capital campaign. Eric was a great listener and worked tirelessly to achieve the results we were looking for. During my time working with Eric, I was happy with his impeccable customer service skills, friendliness, and quick turnaround not only with the designs but each and every time I reached out to him with a need, he displayed creativity, flexibility and patience as we worked together on this project. I definitely recommend Eric for your graphic design needs.
love oak school logo

Maycon Santos

Live Oak SF

Besides having a great design eye, Eric is a thoughtful and observant designer. He dives into his projects with great enthusiasm- researching when needed, and really listening to wants and needs.
He is a pleasure to work with and I recommend him highly.
pod office logo

Soo Emens

PodOffice SF

About Me

Biography

Award-winning and detail-oriented professional with more than twodecades of consistent success in the creative industry. Proven expertise
in creating graphic, direction, video, and written content for digital media, branding, campaigns, events in various industries. Excels at building and leading creative teams of creatives, designers, including providing training to ensure top-flight performance. Deep-rooted proficiencies across visual direction, video production, keynote design, artistic innovation, creative communication, asset management, and brand positioning.

→ Known for providing vital leadership for managing multiple complex designs/creative projects from inception to delivery.

→ Succeeded in developing creative design solutions for a variety of high-profile clients – City of San Francisco, Live Oak SF, Nobel BioCare, Envista, Hulu, Keystone Dental Group, Nadel Architects, ExactaMedia, DNA Studios, and Ormco.

→ Recognized for increasing the bottom line by presenting creative concepts that surpassed clients’ expectations.

→ An out-of-the-box thinker, possessing strong strategic planning and forecasting skills needed to get all the jobs done on time and drive improvements in future.

Career Highlights

Selected by Glen Park Merchants Association to design community banners for the city of San Francisco. Project funded by a $50,000 grant provided by Avenue Greenlight, to support recovery and revitalization of local neighborhoods.

Designed the first online collaborative visual tool for the fashion industry for GAN, Global Apparel Network who holds a US Patent for the technology.

Created websites for Stan Lee, The Kind Life by Alicia Silverstone, Real Women of Philadelphia online community and art directed the Clorox Social Media Campaign which won best campaign of the year when launched.

→ Appreciated for creating universal designs, plans, and structures that can be used for future projects, leading to generating cost and time savings.

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© 2023 Eric James Wood
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